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  This is the era of the product and YOU are the product! Do you realize that there are now five generations in the workplace?  Many times boomers are vying for positions with much younger applicants.  We need an edge.  We need to brand and market ourselves more confidently.  That’s where “YOU are the product” […]

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What You Need To Know About Today’s Careers

  FLASH!   Free agency is here to stay.  If you’re not familiar with the term, free agency is a term coined by author Dan Pink in his book “Free Agent Nation”.  It refers to a business marketplace where employees are independents and responsible for their career path and jobs.  The days of companies protecting […]

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50 sales tips you may have forgotten

Listen more than you talk Know the customer Use a firm handshake Make good eye contact Know your product/service Strive for solutions Become a resource Don’t burn bridges Take deep breaths Follow up Act professionally always Tell the truth Practice patience Stay in shape Use breath mints liberally Note notes Be 2 minutes early for […]

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7 Business Misconceptions

Business is cut throat – Certain segments of business have a reputation for being cut throat because of fierce competition and razor-sharp profit margins.  When you have both of these converging on your business, you have two choices.  You can become part of the frenzy or you can make these forces work for you in […]

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What Business Courage Looks Like

It takes more courage than ever to be in business today.  How do I know that?  Because I own a small business and I have to be brave every day.  Some days, just getting out of bed is the bravest thing to do.  When I started my business seven years ago, I had panic attacks […]

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25 More Personal Branding Tips

Help other people get what they want Become the “go to” personal in your industry-be an expert Don’t gossip….it’s bad for your reputation Read “Take Back Your Career” – it’s very good Always have your business card available Develop a PowerPoint presentation which markets you and your skills-post it on all your social media sites. […]

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Take The First Step Toward Reinventing Yourself

The most common question I get from clients and readers of my book “Take Back Your Career” (www.takebackyourcareernow.com) is “how do I start to reinvent myself?”  Because I’ve been down-sized, right-sized, over-sized and under-sized I know from personal experience exactly where to start the process. Start with an inventory of YOU. Be certain that you […]

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50 Personal Branding Tips

  Remember, YOU are the product Determine what makes you unique and marketable Establish your personal brand by determining your measurable accomplishments Ask five colleagues to give you three descriptors of you and use them in your value statement Create a vision statement for yourself Decide what contribution you make to your organization Take back […]

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